Thursday, September 9, 2010

Pepsi....did it again..!

Here in Pakistan...every Ramadan the one American product  that sells like it has been ordained by the lord...is Pepsi.
Every year in Ramadan they usually reduce the price which is so unbelievable because usually our Muslim brethren increase the prices of all things related to Ramadan or Eid...and make heavy profits.
Since recession even this American beverage giant has been under great pressure....this year they reduced the price by rupees five Rs 5/- only on a 1.5 litre family bottle....I usually buy the 500ml pet bottle...because my family cannot have pepsi due to diabetes.
Although Pepsi in Ramadan does not need the aggressive marketing and advertising campaign but maybe the over zealous Pepsi managers does not want to leave any stone unturned or give their arch rivals any hope....so they usually advertise very aggressively.....but by the blessings of Allah this years Ad campaign has caught the hearts and minds of millions of Pakistani's not affected by the recent devastating floods.Infact the television Ad was found to be so hypnotizing that in the later part of Ramadan a second less hipnotizing spot was aired replacing the first one....lol 
For the past two days(nights) I have been searching for that pepsi ad on the net....and only found the second version...not the first one...which proves my point it was only after watching the second one that somebody woke up and recorded it....lol
The punch line of this ad "kis ney kaha tha...pepsi pey panch rupee kam kar do...?" "who told you to reduce Rs 5/- on pepsi..?" remained the most popular tag line during this Ramadan in conversations,blogs,SMS,chats...etc.

2 comments:

  1. sir why tranlsated from urdu tu english...do you dont have a malyalam, beolgoliz or zulu followers...pls traslate in them using onlne trnasalotrs too..otehrwsie somebody wud find you biased towards angreeji only...:)

    as for the tag line...yup..it was the cathphrase of this month...her baat me yehi sunay ko milta tha....kis ne kaha tha.......although everyone said model was a old hag

    prait

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  2. yes sir...it was a mistake....I only realized it when i saw some serious policy changes from the state dept...who usually does not follow my blog...lol

    I think kay model ki toh wat lag gaie ho gi...aaj kal burkha pehan kay shopping pey jati ho gi....keun ki....lol

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